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宝丽来公司附在胶带包装外的全息图有着双重作用:既闪闪发光,吸引顾客;又帮助顾客懂得如何使用该产品。国家专利医用胶带是专门为护士设计的,其包装特点是护士不用脱去手术手套就可打开这种无菌胶带。公司的梦幻全息图显示用两手拉一根胶带。稍微变换一下观察角度,就会发现图象在动,从一个角度看胶带打开,换一个角度看则又关闭。角度变换颜色也变化,从鲜黄到橙黄,到绿色。国家专利医药公司营销部主任Thomas Drury说;
The hologram attached to the tape packaging by Polaroid has a dual role: to sparkle and attract customers, and to help customers understand how to use the product. National patent medical tape is designed for nurses, the packaging is characterized by nurses do not have to take off the surgical gloves can open this sterile tape. The company’s fantasy hologram shows a tape pulled in with both hands. A little change in the viewing angle, you will find the image is moving, from an angle the tape open, from another perspective and then closed. Angle change color also changes, from yellow to yellow, to green. Thomas Drury, director of marketing for National Patents Pharmaceuticals, said;