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网络传播以其方便快捷、海量信息、交流互动性等传统媒体不具备的新特征吸引了越来越多的受众。目前,中国的网民数量正在不断增大,网络传播日趋成为主流的传播渠道。QQ、人人网、微博等社交网站早已成了人们生活中必不可少的一部分。但是,由于网络传播具有信息庞杂真假难辨、发布人匿名等特点,所以管理起来较为困难。因此,如何对网络传播进行有力的监管,使之更好的为人民服务,成为了亟待解决的课题之一。
Internet dissemination has attracted more and more audiences with its new features which are not available in traditional media such as convenience, speediness, information exchange and interaction. At present, the number of Internet users in China is constantly increasing, and the spread of the Internet has increasingly become the mainstream communication channel. QQ, Renren, Weibo and other social networking sites have become an indispensable part of people’s lives. However, it is more difficult to manage because of the characteristics of internet dissemination, such as the fact that information is intricate and the anonymity of publishers. Therefore, how to supervise the network communication and make it serve the people better has become one of the urgent problems to be solved.