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现今,媒体之间的竞争空前激烈,就地方性的平面媒体面言,不仅有本地不同报刊之间的角逐,而且还有周边甚至省际强势媒体前来“抢滩”。在这样的形势下,如何发挥自身优势,挖掘潜力,擦亮品牌,以积极的姿态来应对,是摆在每家地市级平面媒体面前的一个重要课题。《惠州日报》除了在报纸的采编、发行、广告等常规操作上给予加强外,经营好“特刊”,也是一种行之有效的“战术”,收到了事半功倍的效果。
Nowadays, the competition between media is unprecedentedly fierce. In the face of the local print media, not only are there competitions between different newspapers and magazines in the local area, but also powerful media around the world and even across the province come to “grab the beach.” In such a situation, it is an important issue for every municipal-level print media to exert its own advantages, tap potentials, polish brands and deal with it in a positive attitude. In addition to strengthening the regular operation of newspaper editorial, distribution and advertising, the operation of the special issue of Huizhou Daily is also an effective “tactic” and has achieved a multiplier effect.