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世界杯是四年一度的史诗巨片,赛场内风生水起,赛场外剑拔弩张,成就了一个个的时代英雄。如今互联网已成为世界杯的主场,各大门户争先恐后的要借世界杯这一大事件成就属于自己的经典。成就经典首先要具备资本,不仅需要重金的投入,还需要本身具备强大影响力的平台、独创的内容自制能力和领先的创造力。那么,谁才能真正的玩好世界杯呢?请随本刊记者走进网易的世界杯营销战役!
The World Cup is a four-year epic film, venues within easy reach of the pitch rattling, achievements of the hero of the times. Today the Internet has become the home of the World Cup, the major vanguard of scrapping to take advantage of this World Cup event belongs to their own classic. Achievements Classics must first have the capital, not only requires a large investment, but also have their own strong influence on the platform, original content self-made ability and leading creativity. So, who can really play the World Cup? Please follow the reporter into the World Cup marketing campaign NetEase!