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对中国电视传媒而言,转变增长方式的问题已迫在眉睫,通过“三俗”方式吸引观众眼球,获得高收视的模式,不可能有长远的发展,而关注公益,关注生态,以“绿色人文”为核心价值,才能创造未来。2005年,湖南卫视借着“超女”的人气首开省级卫视跨年晚会先河。2010年12月31日晚间,号称“史上最惨烈”的跨年晚会大战点燃,除央视之外,共有14家省级卫视频道进行了跨年晚会直播。今年的跨年晚会,绝大多数卫视频道延续了以往场面炫丽、明星云集、热闹非凡的套路,以歌舞娱乐节目来吸引观众的眼球,比如湖南卫视、江苏卫视等强势频道,依靠大牌明星
For the Chinese TV media, the issue of transforming the mode of growth is imminent. It is impossible to have long-term development by attracting the attention of the audience through the “three cults” approach and obtaining a pattern of high ratings. Instead, it pays attention to public welfare and ecological concerns, Green humanities “as the core value, can create the future. In 2005, Hunan Satellite TV by virtue of ”Super Girl “ popularity of the first provincial satellite TV New Year’s Eve precedent. On the evening of December 31, 2010, the New Year’s Eve fame, known as ”the worst in history", ignited. In addition to CCTV, a total of 14 provincial satellite TV channels were broadcast live on New Year’s Eve. This year’s New Year’s Eve party, the vast majority of TV channels continue the dazzling scenes of the past, star-studded, crowded routines to dance and entertainment programs to attract the attention of the audience, such as Hunan Satellite TV, Jiangsu Satellite TV and other strong channels, relying on big stars