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如果我们敢于承认现实的话,不应该不承认,企业竞争也属于战争范畴,这也是人类利益与能动性的冲突。如果营销战争与军事战争有所区别的话,军事战场上有英雄,而营销战场上没有英雄,只有投机分子。在军事战场上与阵地同生共死,我在阵地在,拼到最后一个的这种大无畏英雄气概,用在营销战场上就十分愚蠢了。对于一个中小型企业而言,经常会有这样一种情况:靠某种新发明的产品,
If we dare to admit reality, we should not fail to admit that corporate competition also belongs to the category of war. This is also a conflict between human interests and initiative. If there is a difference between a marketing war and a military war, there are heroes on the military battlefield, and there are no heroes on the battlefield of the market, only speculators. Combating with the battlefield on the military battle field, I was in the position, fight to the last of this fearless heroism, used in the marketing battlefield is very stupid. For a small and medium-sized business, there is often a situation where a product is based on a new invention.