论文部分内容阅读
2002年,健力宝的李经纬成为诸多落马的企业家之一。这位风光了整整18年的广东著名企业家的失败颇具复杂性,但一种说法是,健力宝一度庞大的饮料帝国被投资十几个亿的健力宝大厦拖垮。1997年至1998年,正是饮料业的扩张时期,健力宝本应投入资金打造营销新体系,以取得有利的竞争态势,但有关决策者却把宝贵的钱用来建大厦,而健力宝的销售总额不过只有区区20多个亿。资金链条断裂,是这家曾经被视为中国饮料业的骄傲的企业走上重组之路的重要原因。此事同史玉柱的巨人大厦建设经过何其相似!难怪,普林斯顿大学的科学史作者爱
In 2002, Jianlibao’s Li Jingwei became one of the many fallen entrepreneurs. The failure of this famous entrepreneur in Guangdong for 18 years has been complicated, but one argument is that Jianlibao’s once huge drink empire was dragged down by Jianlibao Building, which has invested more than a billion yuan. From 1997 to 1998, it was during the expansion of the beverage industry that Jianlibao should have invested capital to create a new marketing system to achieve favorable competition. However, relevant policy makers used valuable money to build buildings, and Jianlibao’s total sales However, only more than 20 billion. Breaking the capital chain is an important reason why this company, once considered to be the pride of the Chinese beverage industry, embarked on the road to reorganization. This incident is similar to Shi Yuzhu’s giant building construction. No wonder, the author of the history of Princeton University loves