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大浪淘沙开始了。2012年年初,曾经豪言要挑战淘宝网的品聚网宣布暂停公司业务;奢侈品购物网站尚品网因资金链断裂最终停止运营,此时,距其正式开通不足一年。其实,在经历了2010年至2011年疯狂扩张之后,中国电子商务2011年年终已经遇到了前所未有的困境,多家网络零售企业频现亏损、倒闭或调整事件。
Ebb Tide started. At the beginning of 2012, Commodity Network, once tycoon to challenge Taobao, announced the suspension of its business. The luxury goods website Shangpin Network finally ceased operation due to the collapse of the capital chain, at this time, it was officially opened less than one year ago. In fact, after experiencing a frenzied expansion from 2010 to 2011, China’s e-commerce industry has encountered an unprecedented dilemma at the end of 2011. A number of online retailers are now making frequent losses, bankruptcies or restructuring incidents.