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前不久,浙江省有关部门联合出台《关于保护和促进浙江老字号发展的若干意见》,这是全国首个关于保护和促进老字号发展的地方性规定。意见从建立保护体系、优化老字号的发展环境;建立促进体系,推动老字号增强市场竞争力;加强老字号评价、传播,提升老字号社会知名度等方面作出了规定,并对加强老字号经营网点保护作出明确要求。老字号的背后,都有一段艰苦的创业史,以及与创业紧密相连的鲜为人知的故
Not long ago, relevant departments of Zhejiang Province jointly promulgated the “Several Opinions on the Protection and Promotion of the Development of the Old Zhejiang Province”, which is the first local regulation on the protection and promotion of the development of the old name. From the perspective of establishing a protection system to optimize the aging development environment; establishing a promotion system to promote the old name to enhance the market competitiveness; strengthening the old reputation evaluation, dissemination and promotion of the old reputation of social awareness and other aspects of the rules and to strengthen the old brand name business outlets to make clear demands. Behind the old name, there is a hard history of entrepreneurship, as well as closely linked with the business so little known