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21世纪传来的商海大潮声,正在提醒赶潮的中国企业经营者,你的企业准备好了吗?改革开放20年来,我国基本实现了从计划经济向市场经济,从以产定销向以销定产和卖方市场向买方市场的转变。现在,企业经营者都明白,产品卖不出去,就实现不了商品价值的“惊险一跳”。在经济全球化浪潮的冲击下,我国企业正在经受前所未有的挑战。我国加入世贸组织后,国内市场与国际市场融为一体,日趋规范,“重胆子,轻脑子”的市场营销方式将难以承续。今天,我国企业正逐步分化为两类:头脑企业和肢体企业,并在全球化与地方化、新经济与传统经济相互作用的市场营销活动中,扮演着不同的市场角色。世纪之交,面时国内消费需求不旺和国外企业抢滩的压力,如果我国企业照搬
The tide of the commercial sea coming in the 21st century is a reminder to Chinese entrepreneurs who are ready to catch up. Are your enterprises ready? In the 20 years since the reform and opening up, China has basically realized the transition from a planned economy to a market economy, Pinnacle sales and seller market to the buyer’s market changes. Now, the business operators all understand that the product can not be sold, it can not achieve the value of the commodity “breathtaking.” Under the impact of the wave of economic globalization, Chinese enterprises are experiencing unprecedented challenges. After China’s accession to the WTO, the domestic market and the international market integration, increasingly standardized, “courageous, brains ” marketing approach will be difficult to continue. Today, our country’s enterprises are gradually divided into two types: the brain-based enterprises and the limb enterprises, and play different market roles in the marketing activities of the interaction between globalization and localization and between the new economy and the traditional economy. At the turn of the century, due to the weak domestic demand and the pressure of foreign enterprises to seize the beach, if our enterprises copy