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随着近年来中国家电连锁业发生的一系列并购重组,中国各大城市家电连锁商数量日渐集中,众多供应商眉头紧锁,担心话语权下降将带来更多的渠道成本。然而,国美等家电连锁巨头正在试图缓解这样的矛盾,更多的服务措施正在推出——家电连锁的竞争也似乎正随着家电业竞争回归理性而步入了新阶段。
With a series of mergers and acquisitions and reorganization in China’s home appliance chain industry in recent years, the number of home appliance chain stores in major cities in China has been increasingly concentrated. Many suppliers are frowned upon their concerns that the reduction of the right to speak will lead to more channel costs. However, Gome and other home appliance chain giants are trying to alleviate this contradiction, more services are being introduced - the competition in the home appliance chain seems to be with the home appliance industry competition is back to rational and entered a new phase.