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公共关系是一门管理艺术,也是一种独特的管理职能。它可以帮助一个企业或组织与公众建立和保持相互沟通、了解、接受与合作的渠道;参与问题和纠纷的处理;将公众的意见转达给管理部门并做出反应;明确与加强为公众利益服务的管理责任;它还是监视预警系统,帮助管理部门预先作好应变准备,与社会动向保持一致并有效地加以利用。它通过调查研究和正确并合乎道德规范的沟通技术,发挥巨大功能。
Public relations is a management art and a unique management function. It can help a company or organization to establish and maintain channels of communication, understanding, acceptance, and cooperation with the public; participate in the handling of issues and disputes; convey the opinions of the public to management and respond; clarify and strengthen the service for the public interest The management responsibilities; it is to monitor the early warning system, to help management departments prepare in advance for emergency response, consistent with the social trends and effective use. It plays a huge role through investigation and research and correct and ethical communication techniques.