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当前,受全球经济放缓、电商异军突起、品牌结构性调整等诸多因素影响,传统服装终端业态面临着非常严峻的生存考验。如何着眼未来,选择一个可持续、高效且具有核心竞争力的终端渠道是品牌面临的重要课题。在这样的市场背景下,11月30日,由《纺织服装周刊》杂志社主办、中国(成都)国际时尚中心承办的中国(成都)国际时尚中心“欧洲购物小镇”考察活动在四川成都彭州市成功举办,近50家知名服装品牌在这里实现了精准对接、寻找到了新的市场路径。
At present, due to the global economic slowdown, the sudden emergence of e-commerce, the structural adjustment of brands and many other factors, the traditional garment terminal industry is facing a very serious test of survival. How to look to the future, choose a sustainable, efficient and has the core competitiveness of the terminal channel is an important issue facing the brand. In this market context, on Nov. 30, China (Chengdu) International Fashion Center “European Shopping Town” hosted by “Textile and Apparel Weekly” magazine and China (Chengdu) International Fashion Center inspected in Sichuan Successfully held in Chengdu Pengzhou, nearly 50 well-known clothing brands here to achieve a precise docking, looking for a new market path.