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企业营销也如排兵布阵,首先是确定战略,其次是制定战术,第三是寻找战机。先正达公司去年全球一季度销售额达43亿美元,增长9%,作物保护业务在中国和东盟等新兴市场呈现出强劲增长的态势。先正达中国区总裁柯博尔在京接受专访时表示,中国政府对农业发展的政策很给力,调动了农民的种粮积极性。作为专注于农业科技的国际公司,先正达调整发展战略,综合植保、种业和生物科技三大实力,为作物种植者和下游合作伙伴提
Business marketing, such as platoon deployment, the first is to determine the strategy, followed by the development of tactics, the third is to find fighters. Syngenta’s global first quarter global sales last year reached 4.3 billion US dollars, up 9%, crop protection business in emerging markets such as China and ASEAN showed a strong growth trend. In an exclusive interview in Beijing, Syed Da, president of Syngenta China, said that the Chinese government is very much in favor of agricultural development and has mobilized farmers’ enthusiasm for planting grain. As an international company focusing on agricultural science and technology, Syngenta adjusts its development strategy and integrates the three major strengths of plant protection, seed industry and biotechnology, and provides synergy to crop growers and downstream partners