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领导法则——与其诉求你的产品比人家好,不如抢先进入某个市场第一个独自飞越大西洋的人是谁?查理斯·林白。第二个呢?不容易回答是吗?此君乃伯特·辛克勒,他飞得比查理斯更好——更快、汽油消耗量更少。但谁听说过伯特·辛克勒呢?林白的故事说明了领导法则——做第一,好过做更好。很多人以为,营销的根本问题在于说服消费者自己的产品或服务比别人好。不对!任何行业的领导者都是第一个进入消费者心智的品牌。第一品牌得以保持领导地位的一个原因是,它的品牌名经常因
Leadership Rule - Instead of asking your product is better than others, it is better to first enter a market who flew over the Atlantic alone who is? Charles Lindbergh. The second one? Not easy to answer? This is Nüster Sikkel, he is better than Charles - faster, less gasoline consumption. But who ever heard of Bert Schinkler? The story of Lin Bai illustrates the law of leadership - to be the best, and to be better. Many people think that the fundamental problem of marketing lies in persuading consumers that their products or services are better than others. Wrong! Leaders in any industry are the first to enter the minds of consumers. One of the reasons why the first brand is able to maintain its leadership position is that its brand name is often due to it