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广播节目评估是广播媒体为保证和提高节目质量及其传播效果,由广播媒体自身或委托有关机构,按一定的原则、标准和程序,运用科学的方法,对节目的质量及其产生的社会效益和经济效益所进行的评定和估算。而节目评估体系则是围绕节目评估工作而形成的包含评估指标体系、评估方法体系、评估操作体系、评估分析体系和评估应用体系等子体系的总体系。①建立广播节目评估体系已经成为广播传媒与时俱进的一个重要课题。但显而易见,广播节目评估体系从整体上滞后于电视节目评估体系,已是一个不争的事实。我国现代电视观众调查起源于1987年。而
Radio program evaluation is the broadcast media to ensure and improve the quality of the program and its dissemination effect, by the broadcast media itself or commissioned by the relevant agencies, according to certain principles, standards and procedures, the use of scientific methods, the quality of the program and the resulting social benefits And the economic benefits of the assessment and estimation. The program evaluation system is formed around the evaluation of the program formed by the evaluation index system, evaluation method system, evaluation operation system, evaluation analysis system and evaluation application system subsystems such as the overall system. ① The establishment of a broadcasting program evaluation system has become an important issue for broadcasting media to keep pace with the times. However, it is clear that it is an indisputable fact that the broadcasting evaluation system lags behind the evaluation system of television programs as a whole. China’s modern television audience survey originated in 1987. and