人物报道应力避负效应

• 作 者: 潘其方 韩建凤
• 机 构: 江西铜业公司工会宣教部,江西铜业公司工会宣教部,
• 出 处: 新闻三昧
• 发表日期: 1999年11期
• 关键词: 企业报 解育 通讯员队伍 采访对象 心理描写 工作责任心 铜业公司 宣教部 主人翁精神 调查采访

企业报人物报道,往往出现“墙内开花墙外香”的情况,这是为什么呢?由于企业报报道的人物绝大多数是企业内人士,读者对报道的人物一般都有各自的认识和评判,既看到了“花”,也认识“花”叶和种“花”的土壤,甚至于了解育花的“园丁”。人物报道一经面世,就要接受“花”本身(新闻主人公)和他身边同事、朋友的严格检验,客观上为企业报的人物报道提高了标准,稍有不慎,企业报人物宣传不仅难于起到激励、引导、典范的作用,而且还有可能导致负效应。

Enterprise newspaper reported that people often appear “wall incense wall”, which is why? As the newspaper reported that most of the characters are business people, the readers of the reported characters generally have their own understanding and evaluation , Not only saw the “flower”, but also know the “flower” leaf and flower “soil”, and even learn to cultivate the “gardener.” Once the characters are published, they must accept the strict test of “Flower” itself (the protagonist of the news) and his colleagues and friends around. Objectively, they raise the standard for the reporting of enterprises, and they are not careful. The propaganda of enterprises is not only difficult to report To inspire, guide, a model role, but also may lead to negative effects.