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从蓝星公司的公关工作谈公共关系在国营大中型企业的职能陈实中国蓝星化学清洗总公司是一家仅有十年历史的科技型部属大型Ｂ档国营企业。创业十年来，坚持在市场竞争的环境中求得生存和发展。企业取得快速发展与重视和引进公共关系、科学操作企业公共关系是分不开的。一、...
Discussing the Role of Public Relations in Large and Medium-Sized State-Owned Enterprises from Blue Star’s Public Relations Campaign Chen Lan China Bluestar Chemical Cleaning Corporation is a large-scale B-class state-owned enterprise with only a decade of history. In the ten years since its establishment, it has persisted in seeking for survival and development in an environment of market competition. It is inseparable that enterprises have achieved rapid development and attention and the introduction of public relations and scientific operation of corporate public relations. one,...