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企业应用市场信息进行市场营销活动,其结果无非是以下3种可能性:一是取得效益,包括大的、中的或小的效益;二是将“宝”当“草”,视有用信息为无用信息;三是得不偿失,反而给应用者带来风险损失。前两种可能性只是效益大小或有无效益的问题,善于开拓就可以取得较大的效益,不善于开拓便只能取得较小的效益或不能取得效益。
The application of market information by enterprises in marketing activities is nothing more than the following three possibilities: First, to obtain benefits, including large, medium, or small benefits; second, to use “treasure” as “grass” and regard useful information as Useless information; third is not worth the candle, but to the user to bring the risk of loss. The first two possibilities are only the question of whether the benefits are large or small, and if they are good at exploiting, they can obtain greater benefits. If they are not good at exploiting, they can only obtain smaller benefits or cannot obtain benefits.