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公关的本质也是传播,形式并不是最重要的,重要的是把项目的精神诠释出来。公关活动的立足点应该在哪里?又该如何展现?利人利己,大商之道也。有着20年深厚传播经验的太立德仁公关广告传播集团,始终坚持互利双赢甚至多赢的原则。在太立德仁公关广告传播集团看来,公关活动本质也是一种传播,形式并不是最重要的,重要的是能通过一些同质化的载体,把项目的精神诠释出来,并能引起共鸣,获得认可之后,带动销售便是自然而然的事情。所以第一步研究,用心研究项目,多挖掘深层次的东西,而不只是活动的表现形式;第二步选择,围绕挖掘出
The essence of public relations is also communication, the form is not the most important, it is important to interpret the spirit of the project. Where should the foothold of public relations activities be? How should we show it? With 20 years of deep experience in the dissemination of too much public relations PR advertising group, always adhere to mutually beneficial win-win even win-win principle. In the opinion of PR Newswire PR Group, the essence of public relations activities is also a kind of communication, the form is not the most important. The important thing is that through some homogenous carriers, the spirit of the project can be interpreted and resonated After getting approval, it is a natural thing to drive sales. Therefore, the first step of research, careful study of the project, and more to tap deep things, not just the performance of the form; second choice, around the dig out