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广告是一种经济领域竞争手段,但很多广告作品中的艺术符号和文化符号也承载着一定的审美价值,这种审美价值在一定范围内培育着美,传递着美。广告审美和传统审美的最大区别就是审美机制中的经济属性,因此广告审美在发生路径中通常具有几个特点:内容真实是审美发生的基础,产品利益点和审美培育紧密相关,广告审美双系统性。
Advertising is a kind of competitive method in the economic field. However, the artistic symbols and cultural symbols in many advertisements also carry certain aesthetic values. This aesthetic value nurtures beauty and delivers beauty to a certain extent. Advertising aesthetics and traditional aesthetic maximum difference is the economic attribute of aesthetic mechanism, so advertising aesthetics in the path of occurrence usually has several characteristics: the content of the truth is the basis of aesthetic occurrence, product interest points and aesthetic cultivation are closely related to the aesthetic system of advertising Sex.