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在日益发达的移动互联网时代,营销无缝不入。微信营销更是风生水起。凭借微信这一当前受欢迎的社交APP,实现线上线下的沟通已经逐渐成为新的营销模式。因此,更多的企业以及创业者纷纷转战微信平台,希望开辟出一条新的营销之路。本文通过对不同微信平台发展状况的了解调查,立足于对微信平台的营销价值及其对电商发展的影响的基础之上,结合市场营销学、消费心理学等相关理论,阐述了当前微信营销发展的不足与未来的前景,并提出了可支持其长期发展的相关建议,希望为微信平台提供些许借鉴。
In the increasingly advanced mobile Internet era, marketing is seamless. WeChat marketing is wind and water. With WeChat this now popular social APP, to achieve online and offline communication has gradually become the new marketing model. Therefore, more businesses and entrepreneurs have fought WeChat platform, hoping to open up a new marketing road. Based on the investigation of the development status of WeChat platform and based on the marketing value of WeChat platform and its impact on the development of e-commerce, this paper, based on the theories of marketing, consumer psychology and other related theories, elaborates the current WeChat marketing Lack of development and future prospects, and put forward to support its long-term development of the relevant proposals, hoping to provide some lessons for WeChat platform.