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如何在新消费时代创造并变现品牌价值?1.从小处着手,品牌管理可将品牌营销复杂简单化;2.创新驱动前言:中国经济的全球化,促使各大企业进入到品牌的创新管理阶段,“本土”与“国际”在各个行业都逐渐成为主流,品牌建设预算也大幅攀升。然而品牌建设已经不止于“更好看”或者“更高大上”的短期效果,若从整个市场的数据中获得洞察,能够提升整体和中长期的营销战略。
How to create and realize the brand value in the era of new consumption? 1. Start from a young age, brand management can be complicated and simple brand marketing; 2. Innovation Driven Foreword: China’s economic globalization, prompting major companies to enter the brand innovation management stage , “Local” and “international” have gradually become the mainstream in all industries, and the budget for brand building has also risen sharply. However, brand building has more than short-term effects of “better looking ” or “higher ”. If we gain insight from the data of the whole market, we can enhance the overall and mid-long term marketing strategy.