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电视婚恋节目融合多种节目形态,兼具真人秀、服务性、私密性、娱乐元素,同时具有公共话题属性和私人话题特征,从题材上满足了各阶层观众的需求,受到社会的广泛关注。在媒介发展研究方面具备一定的代表性和样本分析价值。本文以湖北电视综合频道大型电视相亲节目《伊见钟情》为例,从公信力、注意力、影响力3个层面对电视婚恋节目的成长路径、发展方向进行探讨。一、公信力:守住底线牵成红线
The TV marriage program integrates a variety of program forms, with reality, service, privacy and entertainment elements. It also has public topic attributes and private topic features. It meets the needs of audiences at various levels and receives wide attention from the society. In the media development research have some representative and sample analysis value. In this paper, we take the case of “Yi Jian Zhong Qing”, a large-scale TV blind dating program on Hubei TV integrated channel, as an example to discuss the growth path and development direction of the television marriage program from three aspects: credibility, attention and influence. First, credibility: hold the bottom line led into the red line