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今天的市场竞争实质上是品牌的竞争,品牌意味着高附加值、高利润、高市场占有率,一个国家、一个地区、一个企业是否拥有自己的强势品牌、知名品牌是其经济水平发展高低的标志,是综合实力强弱的集中体现。创立、培育与发展知名品牌,已成为企业、政府乃至国家的长期发展战略,具有极为重要的意义! 随着加入WTO步伐的加快,国内市场竞争将更为激烈,企业面临内外夹击的境地,
Today’s market competition is essentially brand competition. Brands mean high added value, high profits, and high market share. Whether a country, an area, or an enterprise has its own strong brands and well-known brands is the development of its economic level. The sign is a concentrated expression of the strength of comprehensive strength. Establishing, nurturing and developing well-known brands has become a long-term development strategy for companies, governments and even countries. It is of great significance! With the accelerating pace of accession to the WTO, competition in the domestic market will become even fiercer, and companies will face both internal and external challenges.