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按按康德的观点，人的心理结构可分为知、情、意三个方面。这种三分结构可作为设计美的分类的标准。侧重于知——人的认知能力的设计美形态是理趣，是对象以规范合理且不乏趣味的形式体现出人的理性精神与先进技术的设计美形态。侧重于情——情感能力的设计美形态是诙谐，是对象以夸张的、矛盾的内容与形式的组合关系体现出主体的优越感的设计美形态。侧重于意——欲望的设计美形态是华丽，是对象以精致的工艺、昂贵的材质、繁复的组合方式体现出主体与众不同的身份地位的设计美形态。“,”According to Immanuel Kant, human’s psychological structure can be divided into three aspects: cognition, affection and volition. Such a tripartite structure can be used as the standard for the classification of design beauty. Patterns of design beauty that focus on cognition (human’s cognitive ability) convey philosophical interest. Objects of this type employ standardized but interesting expressive forms to reveal human’s rational spirit and advanced technology. Patterns of design beauty that emphasize affection (emotional competence) convey humor. Objects of this type use exaggerated and paradoxical relationship combined by the content and the form to relfect the superiority of the main body. Patterns of design beauty that put high value on volition (desire) convey gorgeousness. Objects of this type apply exquisite craft, expensive material and intricate combination way to show the distinctive status of the main body.