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上世纪90年代国内图书业曾经有过一个非常好的时期,基本上是卖方市场,有书就能卖出去。2006年我们读客成立,这个卖方市场已经结束了。但是大量的民营出版商还比较弱,市场上还存在新公司快速崛起的空间。当时发展比较好的民营出版公司跟现在格局差不多,磨铁、新经典、凤凰联动这些。但是在2007年以后,超级畅销书很难出现了,因为社会舆论的阵地已经转移了,从纸面转移到了各种屏幕上去。一本书几十万字投到市场上,反响可能还不如一条百来字的微博。公众的关注点已经不在图书上了,但是说出版业
The 90s of last century, the domestic book industry had had a very good period, basically the seller’s market, a book will be able to sell. In 2006 we set up a customer, the seller’s market is over. However, a large number of private publishers are still relatively weak, and there is still room for the rapid rise of new companies in the market. At that time, the development of relatively good private publishing company with the current pattern is almost, grinding iron, the new classic, Phoenix linkage these. But after 2007, super-best sellers are hard to come by because the positions of public opinion have shifted away from paper to screens. Hundreds of thousands of words into a book on the market, the response may not be as good as a hundred words to the Weibo. The public’s concern is no longer in the books, but the publishing industry