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北京时间2016年8月6日,里约奥运会开幕式顺利举行,央视致力打造的多屏融合的奥运报道也拉开帷幕。在大屏端,央视投入CCTV-1、CCTV-5、CCTV-5+、CCTV-2等4个频道转播奥运会赛事。在新媒体端,除央视网的全面报道以外,体育频道的“两微一端”力争实现新渠道、新内容的全覆盖。里约奥运会转播报道工作,央视在电视和新媒体平台传播效果显著,一是宣传导向正确,重点报道中国选手参赛情况,积极体现主流观点,成功引领话题走
Beijing time August 6, 2016, the opening ceremony of the Rio Olympic Games held smoothly, CCTV is committed to creating multi-screen integration of the Olympic Games also kicked off. CCTV-1, CCTV-5, CCTV-5 +, CCTV-2 and other 4 channels broadcast the Olympic Games on the big screen side. In the new media side, in addition to the full coverage of CCTV, sports channel “two ends ” and strive to achieve new channels, the new content of the full coverage. Broadcasting coverage of the Rio Olympic Games, CCTV in the television and new media platform for dissemination of significant results, first, publicity-oriented, focusing on reporting the Chinese athletes, and actively reflect the mainstream point of view, the successful lead the topic to go