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随着文化创意产业的崛起,旅游产业已与其融合成为市场经济发展的一种必然趋势。现从文化创意与旅游发展理论研究现状、文化内涵入手,对旅游发展中文化创意及其产品现实需求作以分析思考。一、文化创意与旅游发展理论研究的必要性文化创意产业,又称创意产业、创造性产业、创意经济等。最早由英国文化媒体体育部(1998)提出并将“创意产业”定义为:从个人创造力与技能及才华中获取发展动力,并通过开发知识产权来创造潜在财富和增加就业机会的产业。
With the rise of cultural and creative industries, tourism industry has merged with it into an inevitable trend of market economy. Starting from the current situation and cultural connotation of cultural creativity and tourism development theory, this paper analyzes and thinks about the cultural creativity in tourism development and the actual demand of its products. First, the cultural creativity and tourism development The necessity of theoretical research Cultural and creative industries, also known as creative industries, creative industries, creative economy. It was first proposed by the British Department of Culture Media and Sports (1998) and defined “creative industries” as: industries that derive development momentum from their own creativity and skills and talent and create potential wealth and employment opportunities through the development of intellectual property .