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分析和研究交通运输企业营销中的不良行为,并采取行之有效的措施加以矫正,对推动交通运输企业营销工作的健康发展具有重要意义。论述当前交通运输企业不良营销行为的几种表现及产生的原因;提出治理交通运输企业不良营销行为的措施。
It is of great significance to analyze and study the bad behaviors in the marketing of transportation enterprises and to take effective measures to correct them, so as to promote the healthy development of the marketing of transportation enterprises. Discusses several manifestations and causes of the bad marketing behavior of the current transportation enterprises; puts forward the measures to govern the bad marketing behavior of the transportation enterprises.