论文部分内容阅读
随着多元化投资体制在我国供水行业的逐步推行,传统垄断型供水行业的经营和管理体制即将发生深刻的变化。近年来,宁波自来水总公司(以下简称宁波公司)在逐步开放的市场经济环境中,为了取得先机,提高实现企业的跨越式发展,本着供水服务与市场接轨和供水质量与国际接轨的经营理念,就如何利用CTT技术平台,实施客户关系管理(CRM)战略,从而改进产品和服务质量,提高客户满意度和忠诚度,增强企业持久发展能力,开展了较长时间的专
With the gradual implementation of diversified investment system in China’s water supply industry, the operation and management system of the traditional monopoly water supply industry is about to undergo profound changes. In recent years, Ningbo Tap Water Corporation (hereinafter referred to as Ningbo company) in the gradual opening up of the market economy environment, in order to obtain the opportunity to improve the leapfrog development of enterprises, in the water supply services and market access and water quality and international standards of operation Concept on how to use CTT technology platform, the implementation of customer relationship management (CRM) strategy to improve product and service quality, improve customer satisfaction and loyalty, and enhance the capacity of long-term development of enterprises, carried out a longer period of specialization