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需求营销是随着市场营销理论和营销实践的发展变化而出现的一种创造需求、创造市场的营销方式。需求营销要求企业通过影响和改变人们的现实欲望,创造需求。我们的企业要做到需求营销,就需要以顾客需要和欲望为导向,研究消费者需求,引导需求,创造需求,进而满足需求,方便需求,最大限度地沟通需求,服务需求,进而把握消费者的需求,实现与消费者的感情沟通。
Demand marketing is a marketing method to create demand and create market with the development of marketing theory and marketing practice. Demand marketing requires businesses to create demand by influencing and changing people’s real desires. To achieve the needs of our business marketing, we need to customer needs and desire-oriented, research consumer demand, guide demand, create demand, and then to meet demand, facilitate demand, maximize communication needs, service needs, and then grasp the consumer The demand, to achieve the emotional communication with consumers.