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2003年上半年,北京报业市场酝酿着新的革新与变动。在各家报纸图新求变,力求更大发展的关键时期,《北京晨报》主动出击,在2003年7月18日——创刊5周年之际,酝酿了一次重大的动作:“瘦身健体”——改型改版,通过不断的变化满足读者的需求,刺激读者的阅读味蕾。晨报在改版之初提出了“九最”,即”提供最准确的报道,捕捉最热门的话题、最生动的细节、最精辟的观点,搭建最好的企业推广平台,用读者最容易接受的方式,让读者
In the first half of 2003, Beijing’s newspaper market brewed new innovations and changes. In the critical period of new changes and striving for greater development in various newspapers, the “Beijing Morning Post” took the initiative to launch a major move on July 18, 2003 - the fifth anniversary of its founding: “Thin Bodybuilding ”- Modified revision, through continuous changes to meet the needs of readers, to stimulate the reader’s reading taste buds. Morning News at the beginning of revision put forward the “nine most”, that is "to provide the most accurate coverage, to capture the hottest topics, the most vivid details, the most brilliant point of view, build the best business promotion platform, with the reader’s most acceptable Way to let readers