“精神消费经济”的发展类型与市场创新

• 作 者: 邹凤岭
• 出 处: 北京经济瞭望
• 发表日期: 1999年04期
• 关键词: 精神消费 市场产品 创新经营 健康型 物质消费 文化古迹 市场占有份额 企业经营 文化型 旅游景观

在启动社会需求，扩大市场消费中，人们比较重视“物质消费经济”领域的产品创新，而对“精神消费经济”发展与创新还认识不够，这是有失偏颇的。随着社会发展与文明进步，“精神消费经济”迅猛发展，在人类消费起支配作用的生存、享受、发展三大层次消费动因中，“精神消费”

In starting up the social demand and expanding market consumption, people pay more attention to product innovation in the field of “material consumption economy”, and there is still a lack of understanding of the development and innovation of “spiritual consumption economy.” With the social development and progress of civilization, the “spiritual consumption economy” has developed rapidly. Of the motivation for the three major levels of human existence, enjoyment and development, the “spiritual consumption”