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2002年是中国加入 WTO 后的第一年,社会生活正在发生着巨大变化,各行各业将面临前所未有的发展机遇和挑战,如何发挥公共关系这一现代管理理念在这一社会变革中的积极作用,全面推动中国公关咨询业的健康有序发展,成为最近在北京举办的2002年中国国际公共关系大会的一个主要话题。中国国际公共关系协会会长李道豫在开幕词中指出,面对中国加入 WTO 后的新形势,中国公关市场的调整
2002 is the first year after China’s accession to the WTO. Social life is undergoing tremendous changes. All walks of life will face unprecedented opportunities for development and challenges. How to play the positive role of modern management philosophy of public relations in this social transformation To comprehensively promote the healthy and orderly development of China’s PR consulting industry has become a major topic of the 2002 China International Public Relations Conference held in Beijing recently. Li Daoyu, president of China International Public Relations Association, pointed out in his opening speech that in face of the new situation after China’s accession to the WTO, the adjustment of China’s public relations market