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数字技术的快速发展推动着数字出版的发展,特别是在图书出版领域,电子图书越来越受到读者的喜欢,传统的纸质图书面临前所未有的冲击。在这样的背景下,作者立足于定量研究,对在校大学生进行问卷调查,总结了在校大学生图书阅读现状。在此基础上探究数字时代纸质图书应有的发展策略,指出纸质图书出版发行应充分利用数字技术,教材教辅类、文学类图书是纸质图书的主要出版种类,有创意、有深度、有针对性的内容是纸质图书的发展方向三个重要结论。此外,纸质图书的发行出版还应该注意图书的品质因素、图书的价格因素等。
The rapid development of digital technology has promoted the development of digital publishing. Especially in the field of book publishing, electronic books are more and more like by readers. Traditional paper books are facing an unprecedented impact. In this context, the author based on quantitative research, survey of college students, summarizes the current situation of college students reading books. On this basis, we should explore the proper development strategy of paper books in the digital age. We point out that the publication and distribution of paper books should make full use of digital technology, and the teaching materials and teaching aids are the major types of paper books. They are creative and deep Targeted content is the paper’s development direction of three important conclusions. In addition, the issue and publication of paper books should also pay attention to the quality of books, books, price factors.