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1997年爆发的金融危机让亚太地区的政府和企业从高速发展的神话中清醒,开始致力于开发持续发展的战略模式,但是落到实处,如何才能走上持续发展的道路,这是摆在政府和企业面前的一大难题。而且,在科技日益更新、信息量加速膨胀、各类不稳定因素逐渐增加的今天,持续发展的要求显得尤为迫切。世界营销大师菲利普·科特勒出版的新著从战略营
The financial crisis that broke out in 1997 has given the governments and enterprises in the Asia Pacific region a clear-cut understanding from the myth of rapid development and started to devote themselves to developing a sustainable development strategy. However, it is a matter of practice for the government and enterprises in the Asia Pacific Region to embark on a path of sustainable development. And a big problem facing the business. In addition, with the ever-increasing rejuvenation of science and technology, the rapid expansion of information volume and the gradual increase in various unstable factors, the demand for sustained development is especially urgent. World marketing guru Philip Kotler has published a new chapter from Strategy Camp