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市场调查和预测,是市场学研究的重要内容。它是企业进行经营决策和加强竞争能力的前提条件。也是企业“转轨”、“变型”的必然要求。 市场调查,是对以前或当前市场的商品和劳务需求以及科学技术发展动向等情况进行搜集、记录、整理和分析的过程。内容包括:(1)市场需求与消费者调查;(2)企业市场经营政策的调查;(3)竞争对手的调查。方法有:询问法、观察法、实验法三种。 市场预测,是在市场调查的基础上,综合调查的资料,用数学方法估计和预测未来市场
Market research and forecasting is an important part of market research. It is a prerequisite for companies to make business decisions and strengthen their competitiveness. It is also an inevitable requirement for companies to “transition” and “change.” Market research is the process of collecting, recording, collating, and analyzing the situation of previous or current market demand for goods and services, as well as developments in science and technology. The content includes: (1) market demand and consumer survey; (2) survey of business market management policies; (3) investigation of competitors. There are three methods: interrogation, observation, and experiment. The market forecast is based on market surveys, comprehensive survey data, and mathematical methods to estimate and predict future markets