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互联网的普及给出版业带来了巨大的挑战,对出版的思维、技术、模式等方面提出了更高的要求。出版社利用互联网做好图书出版工作已经成为出版业最值得深思的新命题。在互联网时代,图书出版借助互联网实现出版模式的新突破是当前图书出版最根本的发展方向。本文主要从互联网对出版模式及流程的影响因素、基于互联网平台的图书出版选题策略研究两个方面出发,重点探讨了互联网平台下图书出版发展的新趋向。
The popularization of the Internet poses a huge challenge to the publishing industry and puts forward higher requirements on publishing thinking, technology and mode. Publishers use the Internet to do a good job in publishing books has become the publishing industry’s most worthwhile new proposition. In the Internet age, new breakthroughs in the publishing mode of books publishing with the help of the Internet are the most fundamental directions for the development of book publishing. This article mainly from the Internet on the publishing mode and the process of influencing factors, based on the Internet platform for book publishing strategy research topics from two aspects, focusing on Internet publishing platform under the new trend.