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随着影视广告的多样性发展,卡通形象以其新颖的艺术形式,在大众传媒中得以广泛应用,为影视广告的传播注入了新的视觉元素,受到人们的青睐。与传统影视广告相比,动画广告有自己独特的规律。本文通过对比动画广告与传统广告,分析动画广告受众的特点和带来的积极作用,为动画形象与影视广告的结合寻求最佳途径。希望动画形象将给影视广告带来成功,给消费者带来美的享受,也给动画制作商、广告主带来可观的商业利润。
With the development of diversified film and television advertisements, the cartoon image has been widely used in the mass media for its novel art form, which has injected new visual elements into the dissemination of film and television advertisements and is favored by people. Compared with the traditional video ads, animation ads have their own unique rules. By comparing the features of animation advertisement audience with the traditional advertisement, this article tries to find the best way for the combination of animation image and film advertisement. Hope that the animation image will bring success to the film and television ads, to bring consumers the enjoyment of the United States, but also to animation producers, advertisers bring considerable commercial profits.