李学慧:洞察规律 预见未来

• 作 者: 李学慧
• 机 构: 中视电传,
• 出 处: 声屏世界·广告人
• 发表日期: 2014年02期
• 关键词: 自媒体 媒介发展 报纸媒体 李学慧 广告代理 综艺频道 卫视节目 江苏卫视 综合频道 真人秀

从最初的报纸媒体到如今的自媒体,似乎媒介的演变原来越快速,每一次媒介霸主地位的更迭,看似都是技术起到了革命的作用。是这样吗?与其说是技术革命带来的必然,不如说是时代发展的必然,时代发展中人们的需求在变,对捕捉信息的内容和渠道都有新的要求和想法,因此,洞察媒介发展的规律,我们认为是非常有必要。变化,是2014年大部分媒体的必然之路。如何变化?说法不一,但是,有一条规律可洞察,那就是给予

From the original newspaper media to today’s self-media, it seems that the faster the media has evolved, the more every media hegemony has changed. It seems that technology has played a revolutionary role. Is it so? Not so much the inevitable brought about by the technical revolution is that the development of the times is inevitable, the development of people in the changing needs of the capture of information content and channels have new requirements and ideas, therefore, insight into the media The law of development, we think it is very necessary. Change is the inevitable road for most of the media in 2014. How to change? Different opinions, however, there is a rule of law can be insightful, that is to give