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本文梳理了电视动画内容管理历程,分析了国产动画产业由注重数量规模到注重质量效益转型的新时期动画内容管理面临的内外部环境,提出了新时期动画内容管理确保动画片导向正确、内容健康,提升动画片质量、推动精品创作的两大目标和重点要求。文章就改进强化新时期动画内容管理提出了抓好“中国梦”主题重点动画项目,发掘播出机构的“水龙头”调节功能,发挥行业组织、广大家长作用,建立动画更正修改制度,建好动画基地、办好动漫节展,开展国际合作,建立全方位多媒体传播体系,提高广播影视行政部门管理能力等对策建议。
This article combs the course of TV animation content management and analyzes the internal and external environment facing the animation content management of the domestic animation industry in the new era focusing on quantity and scale and focusing on the transformation of quality and efficiency. It proposes that the animation content management in the new era should ensure that cartoons are oriented correctly and content is healthy , Enhance the quality of animation, promote the two major goals and focus on quality requirements. The article put forward the key animation project of “China Dream” to improve and strengthen the management of animation content in the new era, explore the “faucet” regulation function of the broadcasting organization, give play to the role of industry organizations and parents, and set up amending and amending system , Set up an animation base, do a good animation festival show, carry out international cooperation, establish a full range of multimedia communication system, improve radio, film and television administration management capabilities and other countermeasures.