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随着网络时代和知识经济的到来,互联网科技得到极大发展衍生出更多的视频网站,以满足大众需求。从当前互联网综艺节目发展看,为迎合大众需要不仅视频网站层出,各类互联网节目也受到大众热议,标志着互联网节目“多元且多样”时代的来临。爱奇艺的自制网络综艺节目《奇葩说》在播出后风靡全国,收视节节攀升,成为我国互联网综艺节目发展标杆。本文以《奇葩说》为例,浅析其背后对未来互联网综艺节目多元化发展方向的启示。
With the arrival of the Internet era and the knowledge-based economy, great advances have been made in Internet technology to generate more video websites to meet the needs of the general public. From the perspective of the current development of variety shows on the Internet, in order to cater to the needs of the public, not only the video websites have been layered, various Internet programs have also been heatedly discussed by the general public, marking the advent of Internet programs “diverse and varied”. IQIYI’s home-made online variety show “Wonderful Flowers” was swept the country after its broadcast and the ratings steadily climbed to become the benchmark for the development of the Internet variety shows in China. This article takes “Wonderful Flower Saying” as an example, and analyzes its enlightenment on the diversification of Internet variety shows in the future.