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当前,广播、电视、报纸等传统媒体面临网络新闻和手机公众号等新媒体的巨大挑战。作为传统媒体最低端的县级电视台,不仅要和央视及省市大台作分羹之争,还要和满天飞舞的网络新闻、手机公众号争夺眼球,形势之严峻,情态之急迫可想而知。观众成群离去,广告吸附力锐减已成为不少县级电视台共同的痛,怎样冲出重围、夹缝求生,几乎是这些台逢会必讲的话题。笔者认为,寸有所长,尺有所短,万事皆有利弊两面性。面对困难,
At present, traditional media such as radio, television and newspapers face enormous challenges from new media such as online news and mobile phone public numbers. As the lowest level of traditional media, the county-level TV stations not only need to compete with CCTV and provincial and municipal big and large stations, but also compete with the all-embracing online news and mobile phone public numbers for the grim situation. . The audience flocks, advertising sharp decline in suction has become the common pain of many county-level television stations, how to get out of tight encirclement, survival of the cracks, almost every Taiwan will be talking about the topic. The author believes that inch has director, ruler is short, everything has advantages and disadvantages of both sides. In the face of difficulties,