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绿色包装设计是源于现代工业发展进程中日益严重的环境污染,人们开始探索新的设计模式所提出的新概念。基于可持续发展的战略思想,我国也采取了相应的立法工作及对策,不断增强了公众的环保意识,消除那些在设计、生产、消费过程中直接和间接地引起环境污染的物质产品。这些发展包装设计题目及相关产业在产品创新设计的市场竞争中面临新的挑战,它促使人们重新面对一个基本问题:市场需求什么样的包装产品,如何设计这些包装产品。由此可见,关于环境以及污染和消费之间关系挑战的现实,将使设计师和工程师向着保护能源和资源的长期目标而努力。同时,面对新的设计对象的变化,包装设计必须有新的设计策略与方法与之相适应,不能只考虑满足功能的需要,视觉审美效果和市场购买力,还必须考虑环境的因素。因此,绿色包装设计将着眼于人与自然的生态平衡关系,尽量减少对生活环境的破坏这一战略高度来构架设计策略,以绿色包装设计促进经济文化与社会的发展。
Green packaging design is derived from the increasingly serious environmental pollution in the process of modern industrial development, and people are beginning to explore new concepts proposed by new design patterns. Based on the strategic thinking of sustainable development, China has also adopted corresponding legislative work and measures to continuously increase public awareness of environmental protection and eliminate material products that directly and indirectly cause environmental pollution during the process of design, production and consumption. These development packaging design topics and related industries face new challenges in the market competition of product innovation design. It urges people to regain a basic question: what kind of packaging products are required by the market and how to design these packaging products. Thus, the reality of the challenges of the environment and the relationship between pollution and consumption will enable designers and engineers to work toward the long-term goal of protecting energy and resources. At the same time, in the face of the change of new design objects, packaging design must have new design strategies and methods to adapt to it. It can not only consider the needs of functions, visual aesthetic effects and market purchasing power, but also must consider environmental factors. Therefore, green packaging design will focus on the ecological balance between man and nature, to minimize the damage to the living environment to the strategic height of structural design strategy, green packaging design to promote economic, cultural and social development.