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一、大红鹰品牌轨迹大红鹰品牌诞生于五十年代,曾是宁波独秀一枝花,早年在市场竞争中推出的“大红鹰”用料足、价位低的”大众口味”被国外进口产品轮番攻击下,是“折翅的凤凰不如鸡”。历史的车轮走到了20世纪九十年代中叶,曾遭受挫折,受到冷遇的“大红鹰”找到了支点,成功开发了用料精良、口味细腻的新一代大红鹰产品,并在国内几乎还没有国有企业引进CI概念的时候。大红鹰就引进了全套的CI理念,扎扎实实地在企业各部门实施,他们抓住了突破口,抖擞精神搏击长空九万里,显现英武神威。这无形之中就是”大红鹰”品牌的提升与飞跃。
First, the Red Eagle brand track Red Eagle brand was born in the fifties, was once the only flower show in Ningbo, the early years in the market competition launched the “Red Eagle” enough material, low price of the “popular taste” is the turn of imported products abroad Under attack, is “the wings of the Phoenix as chicken.” History of the wheel went to the mid-1990s, has suffered setbacks, cold reception of the “Red Eagle” found the fulcrum, the successful development of sophisticated materials, delicate taste of a new generation of Red Eagle products, and almost no state in the country CI introduction of the concept of enterprises. Red Eagle introduced a full set of CI concept, solidly implemented in all sectors of enterprises, they seize the breakthrough, the spirit of the fighting strength of 90,000 miles long, showing the mighty priest. This invisible is the “Red Eagle” brand upgrade and leap.