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2010年,随着全球经济的高速发展,动漫产业已成为继IT产业后又一个新的经济增长点;全球游戏、动画及相关衍生产品产值高达8000亿美元,而2011年全球动漫产业的总产值高达95000亿美元,动漫行业前景再次令人瞩目。我国动漫产业近年来飞速发展,根据2010年的有关调查数据显示,中国动画产业年产值为470.84亿元,国家广电总局副总编辑、宣传管理司司长金德龙表示,按照2010年当年27.8%的同比增速,估计2011年动画产业总产值大约为600亿元。这些数据表明,包括动漫产业在内的文化产业整体处于上升趋势,并且带来了巨大的经济效益。
In 2010, with the rapid development of the global economy, the animation industry has become another new economic growth point following the IT industry. The output value of global games, animation and related derivative products has reached as high as 800 billion U.S. dollars. In 2011, the global animation industry output value As high as 9.5 trillion U.S. dollars, the animation industry prospect once again attracts people’s attention. According to the relevant survey data in 2010, the annual output value of China’s animation industry is 47.084 billion yuan. According to Jin Delong, deputy chief editor of SARFT and director of propaganda and administration department, according to the survey data of 2010, the year-on-year growth rate of 27.8% Growth rate, it is estimated that the total output value of animation industry in 2011 is about 600 billion yuan. These data show that the cultural industry, including the animation industry as a whole, is in an upward trend and has brought tremendous economic benefits.