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当前,中国汽车工业正在快速发展,汽车行业竞争也是非常激烈,对从优秀的汽车人才的需求也非常迫切。我国目前很多高校都开设了汽车营销相关的专业,近些年来也为我国汽车行业的发展输送了大量的优秀人才,但同时我们也应该清醒地看到,汽车营销行业需要很强的实践性,而我们当前的教学模式中却依然存在着重理论而轻实践应用的问题,学生毕业后难以适应市场需求,理论教学与实践教学脱节。因此,为更好地适应市场需求,汽车营销课程教学模式亟需改革。
At present, China’s auto industry is rapidly developing. The competition in the auto industry is also very fierce. The demand for excellent auto talents is also very urgent. At present, many colleges and universities in our country have set up specialties related to automobile marketing. In recent years, they have also delivered a large number of outstanding talents for the development of China’s automobile industry. At the same time, we should also be soberly aware that the automobile marketing industry needs strong practicality, However, in our current teaching mode, there is still a problem that focuses on theory and light practical application. After graduation, students can not meet the needs of the market, and the theoretical teaching and practice teaching are out of step. Therefore, in order to adapt to the market demand better, the teaching mode of auto marketing course needs reform urgently.