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广告是现代传媒系统中的重要内容,是一项艺术和科学技术完美统一的复合型服务产业。广告是相关机构或者企业进行宣传展示的重要途径,是树立企业形象,展示企业品牌价值的重要方式。随着人们广告意识的增强,广告策划的表现方式也开始多种多样。本文主要分析了广告策划的相关效用,并在提升广告应用价值的基础上提出了广告策划的全新表现方法。
Advertising is an important part of the modern media system. It is a composite service industry with the perfect unity of art and science and technology. Advertising is an important way for relevant agencies or enterprises to carry out publicity and exhibitions, and is an important way to establish corporate image and display corporate brand value. As people’s awareness of advertising, ad planning also began to show a wide range of ways. This article mainly analyzes the related utility of advertising planning and puts forward a brand new representation method of advertisement planning on the basis of promoting the application value of advertisement.