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图形、色彩、文字是构成海报设计的基本三大元素,在海报设计的诸要素中,色彩是一种先声夺人的视觉元素,可以直接传递出作品的大致主题或文字和图形难以表达的含义,色彩规律的合理应用是海报设计成功的重要因素。因此,必须要充分了解形态构成学色彩部分的基本理论,本文从色彩理论的角度出发并结合相关的海报案例,详细的阐明了色彩在视觉传达中的至关重要性。
Graphics, colors and texts constitute the basic three elements of the poster design. Among all the elements of the poster design, color is a pioneering visual element, which can directly convey the general theme of the artwork or the unreadable meanings and colors The rational application of the law is an important factor in the success of poster design. Therefore, we must fully understand the color theory of morphological composition part of the basic theory, this paper from the perspective of color theory and the case of the relevant posters, a detailed description of the color in the visual communication of the crucial importance.